Dear Internet Business
Owner,
Until very recently I was guilty of blindly following the advice of so-called
professionals who seemed to know how to make the big money that I was missing
out on.
I read all of their books and I even spent good money attending some of their
seminars. I didn't see it at first, but after I began to realize that I was
bleeding so much red ink thanks to bad advertising advice that didn't work as
promised, I saw what was really happening...
... many of these so-called "Gurus" actually were making all of the money
that they claimed, but they weren't making it selling products.
They were getting rich by convincing everyday people like you and me to click
on their affiliate links and waste our money buying advertising that we really
didn't need.
They were getting fat off of our money and, honestly, there weren't too many
who really cared if what they recommended worked or not. They only cared about
their mega affiliate income.
So the day came that I decided I was going to stop making other people rich
and start investing in myself. I went to Google and typed in the phrase "free
Internet marketing advice" and I hit the jackpot!
I found hundreds of articles about Internet marketing tips, trick and tactics
and it didn't cost me a penny to buy any one of them. They were FREE. And that's
what got me thinking..
"Why in the world would so many people spend so much time writing free
articles and getting them distributed all over the Internet?"
I began to examine the articles more closely as I read them and a few
interesting patterns emerged. Of course, the first pattern I noticed was that I
had found all of these articles by simply searching for a specific key phrase in
Google.
So I went back to Google and tried other key phrases.
I didn't just concentrate on marketing phrases either. I love to enjoy and
work on my backyard pond, so I searched on the phrase "water gardens" and
hundreds of articles came up. I then searched on the phrase "restoring classic
cars" and thousands more articles came up.
No matter what phrase I searched for in Google I found hundreds or even
thousands of FREE articles written by people who actually knew what they were
talking about!
But I still didn't have the answer I was looking for...
What was in it for the authors of these articles? Why were they spending
their time writing free articles for you and me to read and enjoy?
As I looked deeper, I realized that many of these articles were posted on
article repository web sites. These were huge article directories that held
thousands of articles on nearly any topic you could imagine.
I noticed that each of the articles in these repositories pulled up Google
AdWords when your read them. "Ah ha!", I thought. "The article site owners are
making their money from the Google ads, but that's not helping the actual
authors."
I kept digging...
It wasn't until I reached the part of the article known as the "Author's
Resource Box" that the "Aha Ha" light really went on and it hit me smack between
the eyes!
These authors were using their articles to establish themselves as experts in
their particular subject matter!
Because the articles weren't actually paid ads, people were reading them from
top to bottom and then going to the Author's Resource Box to click on the link
to the Author's web site.
Once they reached the Author's web site they invariably found something for
sale!
Since the person reading the article was already convinced of the Author's
expertise in the particular subject, the chances were better that a sale would
take place!
But making sales this way was just one of the benefits of distributing free
articles. There were others as well!
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